The root of the problem here is most likely that you're using an alias to an application rather than the actual application. Automatic filling of application name, bundle identifier, etc. only works when you drag the actual .app bundle into the Behaviour Construction Kit. A Finder alias is a special file rather than a real filesystem alias, which will break bundle introspection.

Regarding the appearance in the menu: entries are only added automatically when using one of the built-in profiles. If you're using a custom menu profile, Remote Buddy's assumption is that you don't want it to modify it, so you'll have to drag and drop the Behaviour's entry to the desired location in your custom menu yourself.

Best regards, 
Felix Schwarz