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HA! I FIGURED IT OUT! For the custom actions you have to check "Action available globally..."
Now it shows up in the menu. Awesome. Now I can map CMD+0-5 for the different quicktime view settings.
In case you're curious, I'm trying out Remote Buddy since controllermate is unable to customize the apple remote WITHOUT suppressing the default input. So for example if I map something to volume up the volume will always go up NO MATTER WHAT. Remote buddy works as advertised.
Most likely I'll purchase this after the evaluation period. I also paid for controllermate. It's crazy, ever since I got this macbook I've been happily paying for software. I still have a PC, mind you, I don't think of myself as a "Switcher." But there's something about how people post their Mac software that makes me happy to buy it. I think it's the price points. Mac software is typically cheaper. I also love that the demo is uncrippled.
See you in 30 days. :)